In Canada, retail phone stores are kind of an artificial construct. There are only three large national carriers, but they all have multiple flanker brands and

In Canada, retail phone stores are kind of an artificial construct. There are only three large national carriers, but they all have multiple flanker brands and subsidiaries, so a mall will frequently have seven or eight phone stores by the same three companies in order to carpet bomb consumer consciousness. This isn't useful for consumers in any way - they're effectively just paying for redundant staff and infrastructure via inflated monthly plan prices.