A significant portion of advertising is about building brand identities and associations in consumers' minds, not about driving direct sales. This is why some

A significant portion of advertising is about building brand identities and associations in consumers' minds, not about driving direct sales. This is why some companies worry so much about their ads appearing next to objectionable content. They're not trying to get you to go buy something: they're trying to get you to associate their brand with a certain lifestyle and identity. If the context changes so those associations become negative, the value of that advertising can swing rapidly.