Agreed. Another reason, besides inertia, is that optimizing for quantity of engagement is something you can program a computer to do, reasonably easily (althou

Agreed. Another reason, besides inertia, is that optimizing for quantity of engagement is something you can program a computer to do, reasonably easily (although I'm sure they're very good at it). Optimizing for quality of engagement is, if not impossible, then at the very least a lot harder. It would probably also require a LOT more moderation, and that brings with it a whole host of other political landmines. It is worth considering, that a "link everyone to everyone, without any particular topic or purpose in mind" social network, is just a bad idea. Goodreads, LinkedIn, StackOverflow, they're none of them perfect, but they're all a lot better than Facebook. They also all have some purpose. I think Facebook may not be fixable. So long as it makes money, though, it will not go anywhere.