The money: push advert pics into the localized photo streams, even making them geographically contextual, exposing them to an already captive audience, who may

The money: push advert pics into the localized photo streams, even making them geographically contextual, exposing them to an already captive audience, who may even react and start talking about it (the advertised product/service) on the spot. I wasnt aware of this aspect... I must say - I think it is brilliant if it works, as the geographically contextual adverts has so far been an uncracked nut. Further - imagine a social groupon-like play where your pics of the ambiance and blast you and your friends are having while eating at [#ThisRestaurant] BECOME the ad and coupon to entice others to come and eat there... click on this photostream of [#ThisRestaurant], watch it then see a deal for you too coming here and having such a greeat experience for a discount coupon...