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This is because not enough people were actually upset about that... there are enough people upset about the latest rounds of scandals that advertisers are decid
by cortesoft 6y ago
This is because not enough people were actually upset about that... there are enough people upset about the latest rounds of scandals that advertisers are deciding it is worth pulling advertising.
That, or they are realizing they aren't getting a good ROI on facebook ads and figure now is a good time to pull out.
- drumhead 6y agoI think the latter reason is correct. If it were an important generator of business they would never leave. Its clearly not as valuable to them as maybe Facebook thinks it is.
- sarah180 6y agoA significant portion of advertising is about building brand identities and associations in consumers' minds, not about driving direct sales. This is why some companies worry so much about their ads appearing next to objectionable content. They're not trying to get you to go buy something: they're trying to get you to associate their brand with a certain lifestyle and identity. If the context changes so those associations become negative, the value of that advertising can swing rapidly.
- nailer 6y agoThat's an excellent observation. Are enough people angry at Facebook for not interfering in public discussion?