Not only open source projects. Even many SaaS and PaaS projects have the same issue. They try too hard to make themselves distinguish from others that they end

Not only open source projects. Even many SaaS and PaaS projects have the same issue. They try too hard to make themselves distinguish from others that they end up with a fancy landing page that does not say anything useful and straight about them but some vague description. You really have to dig into to find out what is that they are doing. I like to think that's just a bad marketing tactic because I can't believe that they can't explain themselves clearly.