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Burger King Is Leveraging Tesla Autopilot's Confusion to Sell Whoppers
- Leo_Verto 6y agoThis isn't the first time Burger Kings marketing team has turned a weakness of a machine learning system into a campaign. In 2017 they ran a TV ad designed to trigger Google Homes. [1] They used a well-timed Wikipedia edit to get them to say exactly what they wanted them to say! IIRC Google fixed this pretty quickly using voice heuristics. [1]: https://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia https://www.theverge.com/2017/4/12/15259400/burger-king-goog...