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It's interesting that no advertisers had even a hint of concern when informed about the massive privacy invasions, many of them highly illegal, that Facebook pe
by ve55 6y ago
It's interesting that no advertisers had even a hint of concern when informed about the massive privacy invasions, many of them highly illegal, that Facebook performed for a profit.
- ciarannolan 6y agoProbably because they all participate along with Facebook in the same anti-privacy racket.
- cortesoft 6y agoThis is because not enough people were actually upset about that... there are enough people upset about the latest rounds of scandals that advertisers are deciding it is worth pulling advertising. That, or they are realizing they aren't getting a good ROI on facebook ads and figure now is a good time to pull out.
- drumhead 6y agoI think the latter reason is correct. If it were an important generator of business they would never leave. Its clearly not as valuable to them as maybe Facebook thinks it is.
- sarah180 6y agoA significant portion of advertising is about building brand identities and associations in consumers' minds, not about driving direct sales. This is why some companies worry so much about their ads appearing next to objectionable content. They're not trying to get you to go buy something: they're trying to get you to associate their brand with a certain lifestyle and identity. If the context changes so those associations become negative, the value of that advertising can swing rapidly.
- nailer 6y agoThat's an excellent observation. Are enough people angry at Facebook for not interfering in public discussion?
- standardUser 6y agoIs it interesting? It's pretty obvious that all people and all companies cannot be upset about all things all of the time. The fact that some people and some companies get upset about some things some of the time is actually a massive improvement over how it was in the 90's and earlier. A sea change.