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>Facebook brought in nearly $70 billion in advertising revenue last year. What % of that was from companies that are now boycotting, including Unilever? I hav
by ciarannolan 6y ago
>Facebook brought in nearly $70 billion in advertising revenue last year.
What % of that was from companies that are now boycotting, including Unilever?
I have to imagine a company like Unilever was spending no small sum on Facebook ads.
- henryfjordan 6y agohttps://www.cnbc.com/2020/06/26/unilever-pauses-facebook-and-twitter-advertising-for-rest-of-2020-due-to-polarized-atmosphere-in-us.html https://www.cnbc.com/2020/06/26/unilever-pauses-facebook-and... This article has some more details about some large companies spending habits on FB ads, including this quote: > The consumer products giant has spent more than $11.8 million in the U.S. this year on Facebook, according to marketing analytics firm Pathmatics.
- ggregoire 6y agoInteresting chart in this article: https://fm-static.cnbc.com/awsmedia/chart/2020/06/26/Top10Advertisers_Facebook.1593190628109.png https://fm-static.cnbc.com/awsmedia/chart/2020/06/26/Top10Ad...
- elliekelly 6y agoI’m shocked a mattress company that I’ve never even heard of spends that much on facebook ads.
- deleted 6y ago[deleted]
- divbzero 6y agoI too am surprised. This mattress company [1] was founded in 2015 and acquired for $1.1 billion in 2017. That’s an exit comparable to Instagram in speed and scale. [1]: https://en.wikipedia.org/wiki/Purple_(company) https://en.wikipedia.org/wiki/Purple_(company)