> It was UberEATS, which launched that week. He doesn't mention it specifically, but UberEATS was 15-minute delivery at the time, IIRC Competitor SpoonRocket

> It was UberEATS, which launched that week. He doesn't mention it specifically, but UberEATS was 15-minute delivery at the time, IIRC Competitor SpoonRocket closed just 1 month later: https://www.inc.com/kenny-kline/how-spoonrocket-blew-135-million-and-ended-in-bankruptcy.html https://www.inc.com/kenny-kline/how-spoonrocket-blew-135-mil... Although, Postmates got into the game the month after that, in NYC: https://techcrunch.com/2016/04/19/postmates-launching-15-minute-food-delivery-service-in-nyc-tomorrow/ https://techcrunch.com/2016/04/19/postmates-launching-15-min...