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In terms of being top of their industry, I would think that spending this kind of money on a domain would be accompanied by the conscious or subconscious though
by benvanderbeek 16y ago
In terms of being top of their industry, I would think that spending this kind of money on a domain would be accompanied by the conscious or subconscious thought that since we have such an amazing domain, we'll coast and let the traffic/money come in, vs. obscure domains/company names who have to earn traffic by proving their value.