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Unilever pauses Advertising on Facebook and Twitter till year end
- Havoc 6y agoThat just sounds like clever cost cutting frankly.
- MintelIE 6y agoThe only thing they make which I have bought in the last decade is Lipton tea, and I only bought that at a gas station because I didn't want an energy drink. Apparently they make lots of soap.
- manicpolymath 6y agoGiven the levels of hubbub I’m seeing about Unilever getting off Facebook/Twitter for the year, this is striking me as an absolutely brilliant PR and marketing coup. Before today I didn’t know they were even a thing. Now I do. This is better than free advertising: they are getting headlines for NOT spending money. I know you can’t exactly plan this sort of thing, but Unilever’s marketing department earned their pay this week.