You took one piece from my comment and ran with it.Yes, apple has more than 5 products but my point is that the core products are: iphone,mcbook, watch,and airp

You took one piece from my comment and ran with it.Yes, apple has more than 5 products but my point is that the core products are: iphone,mcbook, watch,and airpods. All of them, including those you mentioned form a rich ecosystem. What I meant is that Apple users are huge fans of the whole thing: they are more likely to have multiple products and are very passionate about it. They go to the stores, including hordes of others,who are yet to buy it, because it's the thing they love and really want. Now look across the entire MS product range,and excluding probably X-box, which product would make people go crazy.The surface, a new windows version? MS is the work car most of us have to use,while Apple is that shiny sports car your neighbour bought and you really want it.