I mean, these were obviously set up as a (marketing) counterpoint to the Apple stores, but Apple stores aren't just marketing. In any given mall, Apple stores u

I mean, these were obviously set up as a (marketing) counterpoint to the Apple stores, but Apple stores aren't just marketing. In any given mall, Apple stores usually have the highest revenue per square foot - they even beat out the jewelry stores. Microsoft was never going to be able to sell enough surface tables and xboxes for this to be viable long-term.