Data management platform 'dmp' is the software where these segments are stored and used in advertising. ie http://www.oracle.com/us/solutions/cloud/data-directo

Data management platform 'dmp' is the software where these segments are stored and used in advertising. ie http://www.oracle.com/us/solutions/cloud/data-directory-2810741.pdf http://www.oracle.com/us/solutions/cloud/data-directory-2810...