MS stores were created trying to emulate the success of Apple stores. However, from the get go this was a strange decision, since MS has no exclusivity on HW. E

MS stores were created trying to emulate the success of Apple stores. However, from the get go this was a strange decision, since MS has no exclusivity on HW. Even Xbox can be purchased on other physical and online stores, sometimes at a cheaper price. They also don't provide support to a lot of this hardware, opposed to Apple that also uses stores as as service centers.