Yeah, but it's more than sending a few 301s or plugging a cable, a better analogy would be that if you wrote a sophisticated algorithm to mine patterns out of t

Yeah, but it's more than sending a few 301s or plugging a cable, a better analogy would be that if you wrote a sophisticated algorithm to mine patterns out of those bytes to the tune of 7 billion whatevers per whatever and produce interesting results, then you could call yourself a digital signal processing scientist. They're not just doing redirects, they're doing a lot of data science with exploring the statistics of what gets shared, clicked, etc.