Perhaps, I've always noticed other shops empty but the apple shop is always bustling, but not overly crowded (most of the time), just the impression of things h

Perhaps, I've always noticed other shops empty but the apple shop is always bustling, but not overly crowded (most of the time), just the impression of things happening. I often compared it to the poor Bose shop (now defunct) that was nearby, no one went in there because the salesman leapt upon you as soon as you entered, and you couldn't just fiddle with things without being bothered. Bose have great products but people don't linger there, and the same for the Microsoft shops in the article, but people linger in apple stores - it's by design. (I'm talking pre social distancing of course, but then, even now, people are lining up outside apple stores like no other, and the blue shirts are looking after every one, all with masks and sanitisers and checking your temperature, all theatre - its a safe space, everything's OK in an apple store!)