That's a great point and an understated value-add to the Microsoft/Windows ecosystem. There is something to be said for not having to call a tech support line,

That's a great point and an understated value-add to the Microsoft/Windows ecosystem. There is something to be said for not having to call a tech support line, but going to a physical location (where you may have bought your device) to get help and support. Even if the MS stores were run as a loss, MS should have eaten those costs.