Whoops - scope -> score. Right now the site provides no insight on how the calculation was made, or even what the components of the calculation are. The end re

Whoops - scope -> score. Right now the site provides no insight on how the calculation was made, or even what the components of the calculation are. The end result is that it really provides no value to a visitor unless they want to take a gamble and pay for vague "conversion optimization" services. What goes into the "site score"? How do you get from "site score" to conversion percentage? "Your site score for desktop devices is 61. Your conversion rate is 1.4%. Out of 10.000$, you are losing 8600$." If I'm converting 14 out of a 1000,shouldn't I be converting 140 out of 10000? so losing $8860?