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I think the stores were always about building the Surface brand and relaunching the Windows & Office brand. Demonstrating touch interfaces in the COVID world s

by dade_ 6y ago

I think the stores were always about building the Surface brand and relaunching the Windows & Office brand. Demonstrating touch interfaces in the COVID world simply isn't going to work anymore. The cloud has won, COVID killed prem. Mission Accomplished! Was it profitable? Doesn't matter.

campl3r 6y ago
it might be related to covid, but I fail to see how touch interfaces are problematic for the store, people (and regulations) don't care anymore.
- rsynnott 6y ago
  For now. Given the sharp rise in US cases, they will care soon.
- asveikau 6y ago
  I don't know where you are that people and regulations don't care, but I am still going to stores that wipe payment touchscreens with sanitizer between individual uses.