Yep. I was thinking specifically of a lonelysandwich style video like Adam did for Everdyday. Or even one of those animated paper ones that Google used to do.

Yep. I was thinking specifically of a lonelysandwich style video like Adam did for Everdyday. Or even one of those animated paper ones that Google used to do. Have your web site evangelize your product better at launch, for the users benefit. Don't just ignore it because you're already getting funding and press.