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> Advertising > It will cost you too much. Just don't think about it. In the early days, ads are not the way to go. This is downright self-mutilating! If you
by archibaldJ 6y ago
> Advertising
> It will cost you too much. Just don't think about it. In the early days, ads are not the way to go.
This is downright self-mutilating!
If you are not considering things like targeted advertising as one of your GTM I doubt you are building a serious product here.
It just makes no sense to me if you are willing to miss all the valuable insights you can gain from advertising your product to an actual audience in the real world (vs in a bubble/hype community, etc) just because you want to save some bucks.
To find your PMF you need to try everything.
Also, I won't call getting your first 100 users a "growth hack", esp when they are not even paying customers.
- nathanganser 6y agoInteresting! I'm really basing this upon my own experience with ads. Were you able to get ROI positive ads? Would love to hear your experience! The closest we got to it was while targeting super niche keywords on Google Ads. I found personalized cold emailing to be much more effective :)