First of all, the article is very apple centeric, as if the author is completely unaware of anything outside his bubble. Back to the article: what author kind

First of all, the article is very apple centeric, as if the author is completely unaware of anything outside his bubble. Back to the article: what author kind of missed is that ARM was Acorns spinoff of the CPU business since their computer flopped. As an owner of one, I found it interesting but the OS was really odd (for example . was the folder sepeator which caused "interesting" problems for C compilers). They also promised high performance x86 emulation using their RISC magic but failed to deliver. Transmeta was eventually able to deliver what Acorn promised, but that came 5-10 years later. Anyway, what finally saved Acorn was Nokia and Ericsson picking ARM up for phones due to low power usage.