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Annapurna is customer facing now with Graviton. Also, we don't know how much they invest after acquisition. I think Annapurna was more strategic than you think

Annapurna is customer facing now with Graviton. Also, we don't know how much they invest after acquisition. I think Annapurna was more strategic than you think. * James Hamilton in 2010: https://perspectives.mvdirona.com/2010/10/datacenter-networks-are-in-my-way/ https://perspectives.mvdirona.com/2010/10/datacenter-network... * Annapurna acquired in 2015. * In 2017 they reveal that every EC2 server has a Nitro (Annapurna) chip for networking: http://www.brendangregg.com/blog/2017-11-29/aws-ec2-virtualization-2017.html http://www.brendangregg.com/blog/2017-11-29/aws-ec2-virtuali...

whoisjuan 6y ago
Yeah. I guess you could say that’s customer facing. In any case is not a purely customer-facing acquisition like for example AWS acquiring Cloud9 so they could offer a Web IDE. Chips are peculiar because they matter a lot in a customer facing way but they are not a 100% transparent feature. I think AWS customers couldn’t care less what their instances are powered by as long as they are 1) Fast 2) Cheap 3) Secure. But the chip happens to influence those things heavily, so they become almost like referential values to aggregate those characteristics in a way that’s easy to market.