If a marketing department is just told to reduce spend by 90% they will still be running some of their highest-ROI campaigns on Google and Facebook. Completely

If a marketing department is just told to reduce spend by 90% they will still be running some of their highest-ROI campaigns on Google and Facebook. Completely pausing Facebook means it's about something more than just budget cuts, because even with a reduced budget marketers always want to have at least a small presence on Google and Facebook since the ROIs are so high for the best campaigns.