I understand what is happening, and what they want. I don't understand why they want it, other than they've done market research to show such a stance could lea

I understand what is happening, and what they want. I don't understand why they want it, other than they've done market research to show such a stance could lead to increased sales or brand marketing. I mean, this protest alone has already brought them tremendous free press/advertising. They've crunched the numbers. Also...they are calling on the company to police speech. So how can you say they are "hardly policing speech" when they are literally calling for another company to do that? They can do whatever they want with their money, but to pretend they aren't advocating the policing of speech on a platform is just nonsense.