Perhaps I just live under a rock, but the whole concept (fad?) of someone specializing in the "user experience" barely hit my retinas within the year. Out of no

Perhaps I just live under a rock, but the whole concept (fad?) of someone specializing in the "user experience" barely hit my retinas within the year. Out of nowhere, a bunch of people who knew nothing about design were claiming to be experts in UX and asking ridiculous salaries and hourly fees. It was remnant of all of the people out there claiming to be SEO experts. Now it appears as though they're trying to breach the castle walls and claim a new buzzword for the "developer experience." God help me if I find some guy who doesn't know how to program claiming to be a DX expert in the next year. I know that some of have legitimately studied how to improve the UX, but there seem to be an exceedingly high number of them out there that know nothing.