The 'brand safety' shoe was about to drop for a couple years, and by definition it requires Facebook start deciding what's bad and what's good. I hope Zuck has

The 'brand safety' shoe was about to drop for a couple years, and by definition it requires Facebook start deciding what's bad and what's good. I hope Zuck has a plan, it's uncharacteristic for him to commit this hard to an approach and not have a way out...