working to build out the infrastructure necessary to manage photos and videos **from what it hopes** will be hundreds of millions of users. Emphasis mine.

working to build out the infrastructure necessary to manage photos and videos **from what it hopes** will be hundreds of millions of users. Emphasis mine. I especially like that part. They've been tricked by their investors that they've already succeeded. That they already have won the market for photosharing apps, yet all they have is a domain name, a crummy unfinished product and a lot of PR. How can they possibly NOT get those millions of users with this kind of marketing hype and capital?