Sad, I agree with the article though that they made some rather curious choices that didn't help their prospects. I still have a Camedia C3030 Zoom for some re

Sad, I agree with the article though that they made some rather curious choices that didn't help their prospects. I still have a Camedia C3030 Zoom for some reason with all the doo-dads (extra flash extension, XM memory cards) it had an awesome F2.8 lens and could take very nice pictures @ 3MP. I replaced it with an C5050 Zoom that had an F1.8 lens but gave that one away when I replaced it with a Canon SD550 (which for some reason I also still have :-)). I joked on Twitter that the "big feature reveal" for Canon's 2020 DSLR would be that you could make phone calls with it. So much of the camera market was consumed by phone cameras. While it has done wonders for bringing the price of sensors down, the really important bit of the camera, and the part where Olympus had an edge, are the lenses. I hope whomever buys the camera unit can continue the tradition with some better choices.