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It's not the case that advertisers will get the same results, they just won't be able to see/attribute them. Rather, ad platform targeting will be far worse wit
by mackgrenfell 6y ago
It's not the case that advertisers will get the same results, they just won't be able to see/attribute them. Rather, ad platform targeting will be far worse without attribution, and so advertisers won't be able to invest as much in ads while getting the same ROI.