Because they're people too, and it winds up being profitable for everyone. It took New Deal politicians dragging the electric companies kicking and screaming t

Because they're people too, and it winds up being profitable for everyone. It took New Deal politicians dragging the electric companies kicking and screaming to get rural eras electrified, because the companies didn't think there'd be enough usage to justify the wiring. Turns out, once it's available, people use it, and it was profitable.