It seems that a lot of the best products are built by people who themselves would be end users. IMO product market fit research is great for someone outside of

It seems that a lot of the best products are built by people who themselves would be end users. IMO product market fit research is great for someone outside of an industry, trying to start a new industry, or with deep pockets to spend on researching the market. As a first timer or a small business owner, you're better off targeting your own real pain points.