I'd actually take them at their word that they don't sell your data directly. That'd be fucked up. They do, however, use your data to make money by slotting yo

I'd actually take them at their word that they don't sell your data directly. That'd be fucked up. They do, however, use your data to make money by slotting you into segments and selling the anonymized _segment_ data to advertisers. It's still extremely invasive, just in a sorta subtle way. Selling your data directly is the sort of behavior I'd expect out of companies that are evil and don't care about being seen as evil (see: wireless carriers, "location intelligence" companies, etc)