It's also buying good will with users and regulators since privacy became a hot topic in recent times. Google decided to make it a default to delete any data ol

It's also buying good will with users and regulators since privacy became a hot topic in recent times. Google decided to make it a default to delete any data older than 3 or 18 months. This is a clear sign that even 3 month old data has just marginal value, if any.