The new Macs will be somewhat cheaper to make and Apple will want to build market share to support Mac SoC development costs but question I think is whether the

The new Macs will be somewhat cheaper to make and Apple will want to build market share to support Mac SoC development costs but question I think is whether they can do so without damaging their ability to charge prices similar to current level for their premium products. So they need something that distinguishes from current range as body style does for SE vs iPhone 11.