If there's one lesson to be drawn from the decade of Google just past, it's that they do not see a diverse web uncontrolled by large actors as beneficial to the

If there's one lesson to be drawn from the decade of Google just past, it's that they do not see a diverse web uncontrolled by large actors as beneficial to them. They want the web controlled by a big actor which is them. "We have to silo things so no one else will" is an excuse for bad behavior, and a risible one at that. If Google wanted a web that couldn't be siloed, they have the money and brains to build that. They choose to build silos instead.