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News papers business is selling ads, that’s Google’s Business too. Google has an advantage over individual publications in that it can track user behaviour acro
by tomgp 6y ago
News papers business is selling ads, that’s Google’s Business too. Google has an advantage over individual publications in that it can track user behaviour across multiple sites. So news outlets have made deals with google to act as brokers for their ad space giving google more power and the ability to effectively set ad prices. Google regularly throws news organisations pitiful sums of ‘innovation’ money for PR purposes whilst creaming multiple times that amount off their revenue streams. It’s going to take a brave publication to question the value of Google’s algorithm and bring ad sales in-house but I think that’s the only way out of this situation.
- 52-6F-62 6y agoA lot of outlets still do in-house ad sales—especially those that run print and standalone digital issues still. Unfortunately, while there is still some business there—it's nothing compared to what it used to be. Most companies just go the online ads route now. I would love to see the kind of push back you mention... but it would be a David v. Goliath task at this stage, except David forgot his sling at home.