I don't think that's really true. In Caddy case for example, simply it's a software space where the rivals are AWS, GCloud and Nginx. But Nginx (enterprise) cam

I don't think that's really true. In Caddy case for example, simply it's a software space where the rivals are AWS, GCloud and Nginx. But Nginx (enterprise) came way before the cloud boom and so they had already a foot in the market. The Guacamole case is really different since their customers will be by definition the IT departments. So, even if OS packaging was already good enough, you will still have a big chance of selling it to a big corporation.