I agree with you, but if you exchange personal liberty for personal privacy in OP's comment, it does get a bit closer to reality. We have been giving up privacy

I agree with you, but if you exchange personal liberty for personal privacy in OP's comment, it does get a bit closer to reality. We have been giving up privacy on behalf of individualism (for the sake of consumption, as you state), and I guess that down the road it might just bite our personal liberty, one way or another.