I don't think you realize how easy it is to setup a new website. The apple store doesn't have a lot of friction to sign up as a developer and get an app approve

I don't think you realize how easy it is to setup a new website. The apple store doesn't have a lot of friction to sign up as a developer and get an app approved, but it has some. Websites are far far easier / quicker etc, and despite browser warnings phishing attacks continue to be very successful. This includes lots of creative options such as windows.net domains using azure cloud compute, cloudfront and CDN domains to host, content coming from places like dropbox, google sites etc. We actually already know browser warnings are not enough because there continue to be incredible attack volumes in this area with malicious websites as landing pages.