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I don't see how this will cripple the industry. Businesses will still spend money on ads; they just won't be able to attribute to any singular ad shown. But do
by JMTQp8lwXL 6y ago
I don't see how this will cripple the industry. Businesses will still spend money on ads; they just won't be able to attribute to any singular ad shown. But do companies still want folks to install their app? You betcha.
- mackgrenfell 6y agoIt's not the case that advertisers will get the same results, they just won't be able to see/attribute them. Rather, ad platform targeting will be far worse without attribution, and so advertisers won't be able to invest as much in ads while getting the same ROI.