I can't agree enough with what you wrote, but I can add some colour. 'It is impossible to automate this club with 100 membership options and 300 members, it i

I can't agree enough with what you wrote, but I can add some colour. 'It is impossible to automate this club with 100 membership options and 300 members, it is just too complicated'. I think there is some complex psychology behind statements like this. There are elements of not knowing what is possible, elements of not knowing how to break down a problem, but also an element of not wanting someone from IT to come along and show you that the job you care about and you have to work hard at can be automated away. I tend to approach these things by building rough prototypes of the simplest case, and using that to find the edge cases. All the while using lines like, 'this will allow you to concentrate on the sales part of your job, rather than admin'. But here is the truth, most people want stability in their work life, and are terrified of what systems people might change. In another sales-order flow project I worked on I was suspicious of the time taken to manually intervene with orders (I was worried it was stopping us from scaling), so I started asking questions like, 'what takes you a long time?', 'what could be improved?'. Apparently nothing, it was all fine. We started to map the process out and began the tedious work of finding out how the manual process works....one day the person was frustrated with one element of their job and let slip about a process that took hours that had apparently slipped their mind previously. This was manna from heaven. I attached two senior developers to the team and they fixed that problem in half a days coding, but it couldn't go live because x needed doing first. I let them do x, and they found y..so it took around three months more to fix this simple flow, I would say there are in the order of 1000 loc generated in total. I agree, it is the human part of these kind of systems that is hard, not the coding.