A QR code is exactly the same thing. If you wanna talk NFC... how many people do you think are gonna buy apple's proprietary NFC broadcaster? either way though

A QR code is exactly the same thing. If you wanna talk NFC... how many people do you think are gonna buy apple's proprietary NFC broadcaster? either way though apple could use the same API to call a public website instead of a private call to a handicapped app. They're still downloading MBs of data. Not sure how big most websites are these days but I would surprised if most app clips don't go right up to that 10MB limit.