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This is not correct; you can see in Google’s documentation and legal documents that the GA service is distinct from DoubleClick and Tag Manager, although these
by snowwrestler 6y ago
This is not correct; you can see in Google’s documentation and legal documents that the GA service is distinct from DoubleClick and Tag Manager, although these three services are often implemented together (in fact Google recommends this).
GA places both first and third party cookies but only needs first party cookies to do basic reporting.
- t0mas88 6y agoThe service is distinct, but go and log in to a GA 360 account and see for yourself that you can select users based on the pages they have seen and send that group to DoubleClick. That's done through a third party cookie that the author conveniently forgot about.