> they've tested it and it increases engagement That's the key: engagement. Which is basically "how many times a user interacts with objects on screen". This s

> they've tested it and it increases engagement That's the key: engagement. Which is basically "how many times a user interacts with objects on screen". This says nothing about whether a product is good or bad. In case of Netflix, no doubt, engagement was through the roof as users scrambled to mute, pause, or move to the next screen.