3 ms·

Gmail does not have this. Hey inverts the default behavior to one that is consent-based, and things can only reach your inbox if you thumbs up the first time th

Gmail does not have this. Hey inverts the default behavior to one that is consent-based, and things can only reach your inbox if you thumbs up the first time they send something to you. This is not some minor technical point, it is at the core of Hey's value proposition. In Gmail, the default is that everything gets to you and it's up to you to play whackamole with filters and unsubscribes, requiring several clicks each time. In addition to the simple whitelist behavior, on the initial Hey screening you can (with a single click) route second-tier messages into Feed and Paper Trail, which is a much better UX than what you can build in gmail by creating a filter for every sender that labels + autoarchives.

kikki 6y ago
Look a little deeper. Your "screener" section is an inbox. You can either whitelist or blacklist messages that come into here. In your Gmail inbox, you can also block addresses and never see them again. It is the same interaction - no matter what marketing spin you put on it. If that's HEY's value proposition, then they're in for a rude awakening. Personally, I think the proposition is simply using something other than Gmail, which is a fine enough reason without needing to put any marketing spin on it. $99 for an alternative though is a difficult ask.
- ImprobableTruth 6y ago
  The entire point is that it's separated, that you have two separate inboxes. The underlying mechanism is the same, but the user experience is quite different. In my opinion it's similar to Roam in that the framing leads to a different workflow, even though neither has any truly revolutionary "technical feature". If you think this is just "marketing spin", I think you're simply not part of the target demographic, which is people that have currently have issues with e-mail.