Google has reached the mature phase of the corporate lifecycle. They have economic dominance and are putting the screws in to extract more money. The writing wa

Google has reached the mature phase of the corporate lifecycle. They have economic dominance and are putting the screws in to extract more money. The writing was on the wall when they got an ex-Goldman Sachs CFO, but it has become more and more externally obvious over the past few years. https://corporatefinanceinstitute.com/resources/knowledge/finance/business-life-cycle/ https://corporatefinanceinstitute.com/resources/knowledge/fi... The mature phase can last a long time so long as they keep buying the competition or use their position to shut others out. Or they can screw up and start to lose their grip to another company or group of companies that slice off their market share one service at a time. In any case, Google was never actually trying to help the world, their marketing was extremely good though. Hopefully the advertising economy collapses as people realize the ads don't work and we have to find a model (such as public funding of essential services) that actually works.