that looks similar to google's "physical web" project from 2016, which was apparently just as successful. https://blog.chromium.org/2016/02/the-physical-web-ex

that looks similar to google's "physical web" project from 2016, which was apparently just as successful. https://blog.chromium.org/2016/02/the-physical-web-expands-to-chrome-for_10.html https://blog.chromium.org/2016/02/the-physical-web-expands-t...